Too bad, because thanks to Singapore Air PR guy James Boyd, I now know where to get the best martini in Singapore. And I sure could use a martini right now.
Never mind. I still had fun at the latest New York Travel Massive, the largest travel-industry Meetup in New York. The enclosed rooftop bar at Eventi Hotel was well heated by the exhalations and exhortations of 100-odd travel professionals. The travel industry is set to become much more interesting. Orbitz, Expedia, Kayak and dozens of others broke the first barrier by offering us price comparison. TripAdvisor et al gave us peer reviews to help gauge quality. But no one has quite cracked the nut of the thing that makes us price-hunt on Priceline or book a room at AirBnB: travel inspiration.
Right now, there’s no site I can search for, say, a vacation that during which I can be “active most days but relax other days, with great restaurants, English-speaking, within a 3-hour flight of my home airport and which costs $200 or less per day.” Worse, there’s no site that tells me, “Sure, I can book this trip to Bangkok for you. Bangkok is great. But the Songkran Festival will happen during your trip, and the wildest Songkran party in Thailand, by far, happens up north in Chiang Mai.”
And then there’s the destinations (and service providers to/at the destinations) themselves, trying to find new ways of marketing themselves. The more enlightened are reaching out to bloggers, leveraging social media, and engaging directly with potential travelers. But as in any other industry entrenched in its ways, these enlightened marketers are few and far between.
Speaking of which: I have never had any desire to go to Singapore. It seems a long way to go to eat good food and shop. Plus the famous chewing-gum nonsense. But now thanks to James Boyd at Singapore Airlines, I want to go get a cocktail at the following places:
3. The Ritz Carlton Millenia – “It’s got a good but basic lobby bar,” says Boyd. “And it’s my favorite business hotel in the world. The staff gets it – the needs of a business traveler. It just works.”
2. Blu Bar at Shangri-la – “Extremely glamorous.”